UGG

An Industry Icon: The History Of UGG

Originally designed for surfers in the ‘70s, UGG was founded in Southern California by Australian-born Brian Smith. Smith’s mission was clear: create comfortable shoes crafted with supple sheepskin. The result? A versatile collection that transcended the beach. Mastering simplicity and refined appeal, UGG slotted effortlessly into the industry, with the classic UGG Boot leading the way.

By the 1990s and early 2000s, the brand began to expand its offering following a surge in demand. Boots, slippers and accessories dominated the scene, while tastemakers and A-listers propelled the range to new heights. Rarely is a brand able to appeal to every part of the fashion industry, but Smith’s UGG did just that.

Today, after an unexpected resurgence, UGG remains at the forefront of conversations. With an extensive catalogue of timeless icons and all-new releases — including platform UGGs and the Tasman Slipper — the label has secured its place as a cornerstone of culture. Discover key styles and find your favourite with Laced.

For Inside & Out: UGGs For Every Occasion

Whether you’re relaxing indoors to heading outside, there’s an UGG style for every event. Made with a supportive sole and soft lining, each shoe is crafted with durability in mind. If you’re lounging at home or cosying up for film night, look to the Tazz Slipper as the ultimate essential. Easy to slip on at a moment’s notice, it comes with warm fabrics, an exaggerated sole and embroidered detailing. For weekend walks or casual days, the Classic Ultra Mini Boot is the ultimate option. Boasting water-repellent coating that’ll see you through the seasons, a textured tread and a practical pull tab find the balance between fashion and function.

Core Colourways From UGG

Known for its neutral tones and muted hues, UGG styles are specifically designed for easy-wearing appeal. From the bestselling Chestnut colourway to Chocolate, Mustard Seed and black, each palette promises to pair with everything in your wardrobe. For a modern take on the staple styles, turn to brighter shades from the capsule. Pink UGGs lend a vibrant edge, while purple and red renditions will be sure to seize the limelight.